Sunday, December 30, 2012

Unorthodox Jukebox is Alright!

Bruno Mars' success has been odd in that he as an artist and his marketing team have always been in slight conflict about where he stands demographically. Aesthetically everything about the Hawaiian-born singer suggests an angling for young teenagers, a cutesy image that's instantly agreeable to anyone under the age of 18.

Yet that contrasts with Mars himself, a man who isn't afraid of a cuss or two - Unorthodox Jukebox has plenty- and who, unlike several other names he consistently appears alongside at the top of the charts, is fully in control of his own song writing, developing a style that is far more closer to his actual age, 27, and actual being, than the target market it would appear he's been dressed for.